The Lee County School District announces a new naming rights initiative allowing companies to put their name on a high school stadium, gymnasium or theater.
The School District has partnered with Tebo & Associates to manage this project. “This is the largest naming rights initiative in the nation for public schools,” shared Brian Siatkowski, Managing Partner.
Tebo & Associates has negotiated high school naming rights deals for districts like Orange County Public Schools and Albuquerque Public Schools. Tebo also specializes in school-based partnerships and advertising programs.
A 2013 Mintel Research study showed that 75% of parents want companies to support schools and 64% will switch to companies that do.
“This is a new opportunity for companies to reach our students, families and communities,” explains Superintendent Dr. Greg Adkins. “It is a way we can provide companies the benefits and loyalty that come with this kind of support, while helping out students at the same time."
Naming rights range between $750 and $8,000 per month based on the amount of traffic around the facility and the number of people who attend events each year.
A new facility naming rights guidebook outlines the details, benefits, and costs. For more information on what is available, visit www.leeschools.net/advertising.