What is Social Norming?

"Most students do not drink alcohol." "The majority of students do not use drugs."

These two statements are the primary message of The Norm Project. Many students think they are in the minority if they don't drink alcohol or use drugs; but that is not true. The social norms approach is founded on a set of assumptions that individuals incorrectly perceive the attitudes or behaviors of others are different from their own; when in reality, they are similar.

Results from the Florida Youth Substance Abuse Survey show that Lee County student perceptions differ with student responses on teen drug use. The norm is that most Lee County teens choose not to drink alcohol or use drugs.  The Norm Project uses local students' artistic talents to send the message that they are in the majority when they choose not to drink or use drugs.

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What is The Norm Project Student Poster Contest?

The Norm ProjectThe Norm Project is a Lee County School District prevention initiative that seeks to correct misperceptions about alcohol and drug use. The Norm Project uses factual information to promote healthy behaviors that accurately reflect what's really going on with our teens, or the "norm." 

During the 2013-14 school year, Student Services turned the media development of The Norm Project over to our creative and brilliant students by starting the annual student poster contest. All middle and high students across Lee County are eligible to particpate. Each year, students vote on the best entries choosing up to 12 winners. Winning posters are then disseminated to all middle and high schools the following year to be hung and carry the message that most Lee County students are drug free!

2017-2018 Student Poster Contest

This school year's contest will open after winter break. 

Poster Contest Rules:

  1. There is a limit of 1 entry per student.
  2. Entries may be produced by an individual, group, class, or club.
  3. All entries must be student created and designed.
  4. The poster must have a social norming message.
  5. Posters must be submitted in the original file format.
  6. All entries must have information  including student name, school name, grade, and teacher.
  7. All entries must be submitted by March 15, 2018 to Sara Thompson in Student Services by email, mail, or school pony:

Mail to:
LCPEC - Student Services
2855 Colonial Blvd.
Fort Myers, FL 

Entry Specifications: 

  • Electronic Submissions: Customize size to 16x20 with a .25 bleed.
  • Entries must be submitted in original file format (ai, docx, pub, etc.).
  • Hand Drawn Submissions: Entries must be on 8.5x11 paper.

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